Collection AW24 – le SIMULACRE et la SIMULATION –

After her first collection “Grim Reaper SS24”, which was featured in FACES Magazine among others, ALL IN A BASEMENT wants to go one step further and expand its technology and know-how in an avant-garde direction. Together with the artist 5JH, a collaboration has been created that transforms expressionist works of art into sensual and dramatic looks and simultaneously offers an urban ready-to-wear mix.

This is also literally a dream come true for the artist 5JH: in her search for transcendence, she portrays the unconscious and the complexity of our being with her own codes. An interplay of symbols, texts and works of art, mainly portraits, which evoke memories in her and have their origins in the dream world.

The vision with "Le Simulacre et la Simulation" is to merge these two worlds and create a bridge.

Le simulacre n'est jamais ce qui cache la vérité — c'est la vérité qui cache qu'il n'y en a pas. Le simulacre est vrai. L'Ecclésiaste

The simulacrum is never that which hides the truth - it is the truth which hides that there is none. The simulacrum is true. Ecclesiastes.

Jean Baudrillard, Simulacra and Simulation, 1981

The name for the collection is based on the work Simulacra and Simulation of Jean Baudrillard, a french philosopher, who explores the eponymous concepts. A simulacrum refers to copies or representations of things that no longer have an original or that have become detached from reality.

A simulation refers to the process of imitating or replicating something, often to the point where the imitation becomes more significant or influential than the original. In the context of Baudrillard's theory, simulation involves creating a reality that is based on representations rather than actual experiences. Together, these concepts explore the complexities of how we perceive reality in a media-saturated society, where the lines between the real and the represented can become increasingly indistinct.

This is precisely where the concept of the collection comes in. The boundaries between reality and dreams become blurred and a symbiosis of two worlds is created that goes far beyond fashion and art.

The chosen artworks can be understood as simulacra, which form the base of the collection and are simulated and represented by the jointly developed looks. It is important for 5JH and ALL IN A BASEMENT not only to focus on fashionable pieces that meet the zeitgeist, but rather to be guided by the question of what the characters of the artworks would wear if they were alive. This results in in the goal of the collection, which is to create a vibe that stimulates, stands out and questions: dream and reality.

August, 2024